TL:DR
I've spent 20 years at Bravo / NBCUniversal leading in-house creative services and campaign operations at scale. That means owning AV production, design, motion graphics, and key art across 500+ hours of original programming a year; while running the workflows, pipelines, and team infrastructure that got it all to air.
I've built and led a 40-person multidisciplinary team, managed a $7M annual production budget, and overseen the full campaign lifecycle from brief to final delivery across linear and streaming. I helped turn a cable network into one of Peacock's top revenue drivers, and I ran BravoCon for four years straight, growing it from 10,000 to 30,000 attendees.
I pair creative vision with operational discipline. I know that great creative dies in bad process and I've spent my career making sure neither one fails.
Creative Services Leadership · In-House AV Production · Campaign Operations & Trafficking · Design & Motion Graphics · Key Art & Tentpole Campaigns · Brand Systems & Standards · Workflow Architecture · Cross-Functional Leadership · Cable & Streaming Platforms · Agency & Vendor Management
Led the promotional creative strategy that helped Bravo reach #1 among key female demographics on cable and drove Q1 2026 to become Bravo's biggest quarter ever on Peacock, where Bravo content now accounts for an average of 50% of all cross-platform viewing.
Creative lead across AV production, print design, digital design, and motion graphics; maintaining a consistent, high-quality creative standard across every deliverable from tentpole campaign toolkits and key art to digital asset packages and promo edits.
Oversaw end-to-end campaign operations for 500+ hours of original programming annually across 25+ premieres, managing the full campaign lifecycle from brief and concept through asset production, trafficking, and cross-platform delivery.
Directed and developed a 40-person multidisciplinary team spanning creative, production, design, and campaign management; setting clear expectations, building capability, and fostering a culture of craft, ownership, and accountability.
Drove the promotional creative strategy that established Bravo as a top-10 most-viewed network on Peacock, turning the cable brand into one of the streaming platform's strongest revenue contributors.
Built and maintained rigorous brand systems and creative guardrails that enabled consistency and creative flexibility across the full programming slate and international expansion into Canada, Australia, and New Zealand.
Ran BravoCon for four consecutive years, directing all creative production and in-person brand experiences, scaling from 10,000 attendees in 2019 to a sold-out 30,000 in 2025 in Las Vegas.
Managed an annual creative production budget exceeding $7M, overseeing vendor and agency relationships while maintaining efficient delivery pipelines across linear and digital platforms.
VP, CREATIVE | 2016 - 2026
EXPERIENCE
Creative Team Leadership: Managed and mentored a high-performing, multi-disciplinary team of writers, producers, and editors to successfully develop and launch high-profile Bravo programming.
Pioneering Content Launches: Commanded the creative promotional strategy for Bravo's inaugural venture into scripted television with Girlfriends' Guide To Divorce, successfully capturing a new audience demographic and sustaining deep engagement across the series' 5-season run.
Creative Incubation Leader: Led creative brainstorming sessions to generate innovative concepts for campaigns.
Cross Departmental Partner: Collaborated with marketing teams to align brand messaging across platforms.
CREATIVE DIRECTOR | 2011 - 2016
End-to-End Production: Executed dynamic clip-based promotional content and directed high-end custom shoots, utilizing a deep technical understanding of videography, complex camera setups, and field production to capture compelling narratives.
Award-Winning Campaigns & Network Growth: Showran the creative execution for seasons 2-5 of the highly successful "Summer By Bravo" campaign, delivering a Promax award-winning promotional strategy that served as a statement growth driver and fueled consistent year-over-year viewership growth for the brand.
Multiplatform Mindset: Developed engaging content for various platforms and media channels.
WRITER/PRODUCER/EDITOR | 2007 - 2011
High-Stakes Post-Production: Edited critical, high-visibility promotional assets within the
specialized Special Projects division.
Global Tentpole Events: Delivered marquee promotional campaigns for massive cultural
events, including the 2006 Torino Olympics and the historic launch of the NFL on NBC.
Team Player: Collaborated with producers to enhance storytelling and pacing.
EDITOR | 2004 - 2007
