TL:DR
With over 20 years of experience driving brand growth, I specialize in crafting high-impact storytelling that resonates across social, digital, linear, and streaming platforms.

My career has been defined by a passion for "innovative swings"; from architecting the creative strategy that established a dominant brand presence on Peacock to scaling massive experiential events like BravoCon for 30,000 attendees.

I pride myself on being a collaborative leader who manages multi-disciplinary teams and multi-million dollar budgets to build immersive brand worlds where digital fandom and physical experiences meet.

My goal is always to move beyond simple brand awareness to create genuine cultural conversation.

Brand Strategy | Omnichannel Marketing | Social and Digital Media Strategy | Content Creation 360-Degree Campaign Management | Data-Driven Storytelling
End-to-End Content Production

EXPERIENCE

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  • Streaming Strategy & Platform Dominance: Architected the creative promotional strategy that established Bravo as an integral, revenue-driving pillar of the Peacock streaming platform, driving massive digital engagement and consistently placing Bravo programming among Peacock’s Top 10 most-viewed shows.

  • Omnichannel Creative Strategy: Spearheaded the promotional strategy and creative direction for a massive content slate, driving the launch of over 500 hours of original programming across 25+ blockbuster scripted and unscripted shows annually.

  • Creative Operations & Resource Management: Directed a cross-functional organization of 40+ internal team members and external vendor networks, overseeing an annual creative production budget exceeding $5M to execute high-impact 360-degree campaigns.

  • Brand Stewardship: Architected and maintained rigorous brand standards across multi-platform distribution channels, overseeing Design, Key Art, Motion Graphics, and Video Creative.

  • Experiential Marketing & Live Events: Spearheaded the creative vision for the award-winning BravoCon all four years, scaling the consistently instant-sell-out event from 10,000 attendees in 2019 to 30,000 in 2025. Additionally led creative on various experiential events across several states.

  • Immersive Brand World-Building: Directed the end-to-end execution of massive in-person brand experiences in NYC and Las Vegas, overseeing the installation of dozens of interactive experiential activations, set recreations, and bespoke video and graphic assets that brought digital fandom into the physical world.

VP, CREATIVE | 2016 - 2026

  • Creative Team Leadership: Managed and mentored a high-performing, multi-disciplinary team of writers, producers, and editors to successfully develop and launch high-profile Bravo programming.

  • Pioneering Content Launches: Commanded the creative promotional strategy for Bravo's inaugural venture into scripted television with Girlfriends' Guide To Divorce, successfully capturing a new audience demographic and sustaining deep engagement across the series' 5-season run.

  • Creative Incubation Leader: Led creative brainstorming sessions to generate innovative concepts for campaigns.

  • Cross Departmental Partner: Collaborated with marketing teams to align brand messaging across platforms.

CREATIVE DIRECTOR | 2011 - 2016

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  • End-to-End Production: Executed dynamic clip-based promotional content and directed high-end custom shoots, utilizing a deep technical understanding of videography, complex camera setups, and field production to capture compelling narratives.

  • Award-Winning Campaigns & Network Growth: Showran the creative execution for seasons 2-5 of the highly successful "Summer By Bravo" campaign, delivering a Promax award-winning promotional strategy that served as a statement growth driver and fueled consistent year-over-year viewership growth for the brand.

  • Multiplatform Mindset: Developed engaging content for various platforms and media channels.

WRITER/PRODUCER/EDITOR | 2007 - 2011

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  • High-Stakes Post-Production: Edited critical, high-visibility promotional assets within the

    specialized Special Projects division.

  • Global Tentpole Events: Delivered marquee promotional campaigns for massive cultural

    events, including the 2006 Torino Olympics and the historic launch of the NFL on NBC.

  • Team Player: Collaborated with producers to enhance storytelling and pacing.

EDITOR | 2004 - 2007

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Contact me

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