partner & advertiser creative.

advertiser-facing creative Leadership across brand partnerships, live events, and network Upfronts, developing custom content and sponsorship integrations that drove revenue while keeping the Bravo brand intact.

Led creative for the unscripted programming sections of the NBCU Upfront across three years, developing sizzle reels, on-stage presentation moments, and advertiser-facing materials that positioned Bravo's slate to buyers at one of television's most high-stakes annual events.

UPFRONT

Partnership & Sponsorship Creative

Partnered with the Marketing & Ad Sales team to develop sponsor-facing creative and branded products and integrations. Translating advertiser objectives into fan-native products & experiences across one of cable's most culturally visible brands.

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Led creative for a co-branded shoe collaboration between Bravo and Reebok, contributing to both the product design and the marketing creative that launched it. The shoes sold out at BravoCon and continued selling through Reebok's site and Shop By Bravo, making it one of the more tangible examples of turning a brand partnership into a product fans actually wanted.

Black and white Reebok logo with stylized text and abstract shapes.
A person sitting on a blue velvet sofa, holding a silver sneaker with white laces, while wearing multiple chunky transparent bracelets on their arm.
A woman in a black dress and a black scarf around her neck holds a black and white sneaker with red accents against a blue curtain background.
Silhouette of a baseball player with a bat and a baseball to the left

Led creative for Bravo Nights, a partnership that brought Bravo-branded live experiences to seven MLB teams across the country. Directed ideation and creative execution across merchandise, fan giveaways, and in-stadium design, working in close collaboration with both MLB and Bravo stakeholders to deliver something that felt native to both brands.

A baseball stadium with a large digital scoreboard displaying a pink and purple welcome message for Bravo Day, with players on the field.
Promotional poster for Bravo Night at Fenway Park on August 11 featuring a smiling woman in a red Sox jacket and cap holding a drink, with bold text advertising "Throwing Fastballs & Shade" and a call to action to buy tickets.

Partnered closely with the Ad Sales team to ideate and develop creative that could be packaged and sold to advertisers, including custom content opportunities and tagged creative. Translated the energy and scale of BravoCon into advertiser-ready concepts that gave partners a meaningful presence at one of cable's most culturally visible live events.

BravoCon x Wayfair
“Sonja Walkabout”

BravoCon x Ninja
“Thirsti Sai”

BravoCon X Statefarm
Real Housewives Museum ‘Look Live’

NBCU SYMPHONY

Led and built creative for NBCU Symphony, the cross-portfolio initiative designed to deliver unified, multi-platform campaigns for advertisers across NBCUniversal's full brand ecosystem.

The Super Mario Galaxy Movie
“RHOSLC Surprise”