creative direction.
Award winning Creative Director with 15+ years experience building campaigns across linear, digital, social, and streaming. Managed and mentored a high-performing, multi-disciplinary team of writers, producers, designers and editors to successfully develop and launch high-profile programming.
2025 NBCU Upfront | “Unscripted New & Returning”
The Upfront is Bravo's biggest pitch moment of the year. This piece had to sell an entire season's worth of programming across NBCU and Versant in one shot, landing the tone of a dozen different shows under a single, coherent brand statement.
Dirty John | “Talk To You” Launch
Bravo's scripted slate required a different creative approach than unscripted. This launch campaign had to feel cinematic and character-driven while still reading unmistakably as Bravo.
Watch What Happens Live with Andy Cohen | “Secrets Spill”
WWHL is Bravo's live late-night franchise and one of the network's most consistent social performers. This campaign leaned into the show's live, unfiltered energy and was built to travel across social, digital, and linear without losing that quality.
The Valley | “Hey Neighbor” Launch
The Valley was already entering a crowded space, this campaign needed to introduce fresh faces while signaling returning favorites. Built across linear, streaming, and social with a tone that was easy entry for new viewers and fan service for Bravo heavy viewers.
Summer By Bravo | “Island”
Summer By Bravo was an annual tradition for Bravo. It was a chance to take our Unscripted talent and bring them all together for a fun summer themed narrative journey. Becoming a perennial favorite at the Promax/BDA awards, Summer By Bravo was a Gold winning campaign season after season.
Vanderpump Rules | “A Year”
Built specifically for BravoCon, this piece was designed to be felt in a room of thousands. It took the off-season drama of Scandoval and turned it into something the audience could experience together before the new season began.
The Real Housewives of New York City | “Start Spreading The News”
A complete franchise reset with an entirely new cast. The campaign had to signal a new era without abandoning what made RHONY iconic. More polished, more premium, but still unmistakably New York.