THE REAL
HOUSEWIVES
I Led the vision and CAMPAIGNS for THE REAL HOUSEWIVES FRANCHISE INCLUDING LAUNCHING new franchises within THE Housewives system. From Dallas, Potomac, Salt Lake City, and most recently Rhode Island.
RHORI being the highest rated bravo premiere since 2024.
Each city demanded its own creative system. Dallas went big to match the size of the state. Potomac flipped low locational awareness into a campaign hook with "Where's Potomac?" SLC leaned into the mystique of Utah culture for something genuinely unlike anything else in the franchise. RHODE ISLAND played size against drama with Big Drama in a Small State.
THIS BEGAN WITH THE REAL HOUSEWIVES OF NEW YORK CITY AS WE BROUGHT THE franchise into the streaming era WITH THE EMERGENCE OF PEACOCK.
in 2022 I led the full relaunch of HOW BRAVO VISUALLY APPROACHED HOUSEWIVES.
The goal?
make housewives MORE PREMIUM.
From there, I took each franchise, built the right teams for the right projects, and brought a creative spark to each aging series. Season 17? 18? 19?! no problem.
Celebrating the 20th anniversary of housewives with Orange County?
grab a glass because we’re squeezing even more juice.
