Bravocon
"‘This is our Super Bowl’: At BravoCon, a reality TV empire has its moment in the sun." — Los Angeles Times
the vision
In 2018 Bravo had a highly engaged and passionate viewership.
The challenge?
THERE WAS no centralized, physical hub for the reality universe to interact in a real-world setting.
That was about to change.
the job to do
AS THE VICE PRESIDENT OF CREATIVE IT WAS MY JOB TO MAKE SURE BRAVOCON KICKED OFF STRONGER THAN A HOUSEWIVES MARTINI🍸
THE MAIN GOAL WAS TO Prove the viability of a physical fan convention.
NEXT I HAD TO FIND A WAY TO TURN a deeply loyal community INTO into vocal brand ambassadors
THEN YoY continuously scale the creative and operational infrastructure TO MEET FUTURE DEMANDS
making it happen
Scaled Operations (2019–2025): Directed the event's creative evolution from a multi-venue NYC launch to taking over the 550,000-square-foot Caesars Forum in Las Vegas.
Creative Leadership: led a 40+ person creative department along with valued outside agency partners. led efforts across the portfolio to allign on process and kpi success.
Community Cultivation: Designed immersive, shared fan experiences Shifting the focus from passive viewing to active participation to encourage organic social sharing and fan-to-fan connection.
the result
Successfully grew the event into a massive cultural milestone, scaling attendance from a 10,000-person proof-of-concept in 2019 (which sold out in 60 seconds) to a 30,000-person Las Vegas capstone in 2025.
on top of that embraced the shift to streaming and led the creative efforts to support 30+ hours of Live broadcasts and 40+ hours of next day streaming panels on peacock.
The fan-first experiential creative built a living community that offered corporate partners unparalleled integration, ultimately driving exponential word-of-mouth growth.
all this contributed to a
record-breaking 95% attendee satisfaction rate
"one of the best weekends of their lives."
with 78% of guests calling it
